MAKING LIFE BEAUTIFUL FOR SALONS, STYLISTS AND THEIR CLIENTS

Our corporate sustainability philosophy is to make life more beautiful for you as our salon partner and stylist, and your clients. We put this into practice by contributing to a sustainable society in many different ways.
While we can already build on our strong foundation of existing sustainability activities and our ethical business operations, we are now intensifying our efforts to create a sustainable future. And because this matters so much to us, we are making it step-by-step an integral part of our salon partnership concept. It's a philosophy we hope to nurture and share with all of you.
 
As a result, we will be reducing the environmental footprint of our products and services at the salon level in the years ahead. And we're counting on your help! Fueled by our innovative power and coupled with our active support to empower you, our salon partners, we will take our partnership to a new level. After all, we share a common goal: successful sustainability and sustainable success!

As one of the world's most ethical and sustainable companies¹'², we are committed to making our planet a better place - by developing innovative products and services that not only respect stylists' and consumers' needs, but also the environment we all share.

Hand in hand with you, our salon and business partners, we demonstrate this ethical spirit and integrity in everything we do.

Yet for us, running a sustainable business means more than 'just' taking good care of the environment. We believe it is our corporate social responsibility - a responsibility towards society and our employees. That's why we challenge ourselves every day to work towards an environmentally sustainable society. We want to be both proud of and fully accountable for all our corporate governance efforts. We strive to secure a sustainable future by giving back to our planet and providing the care it deserves.

People are a huge factor in this equation. We are dedicated to offering the best possible human resource development for all the men and women who work with us. That, too, is part of ethical sustainability. By supporting their further training and education, we hope to provide a workplace that develops and maximizes the potential of every single employee.

In everything we do, we pursue our vision of “making life beautiful for salons, stylists and their clients.”
 This vision is our guiding light. Through responsible innovation, our value-creating partnership concept, and caring for our communities and the planet, we make it come alive day after day. 

For more than 130 years now, Kao has been driven by integrity. Since the day of our founding in 1887, we have always tried to do a better job for everyone and tune all of our actions to sustainability – long before it became a buzzword. 
 
Over the years, our efforts to act responsibly have evolved into our corporate philosophy, the “Kao Way.” This pledge has forged a strong foundation for our sustainability strategy, the “Kirei Lifestyle Plan.” This concept is fully embraced by everyone at Kao Salon Division – from our executives to all employees. In this spirit of integrity and as a socially minded organization: 
 

 
We engage in corporate activities that focus on education and on creating an environmentally sustainable society that will nurture the next generation.