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POWERFUL BRANDS
GOLDWELL, KERASILK, KMS, ORIBE AND VARIS – PRODUCTS AND SERVICES DESIGNED WITH STYLISTS, FOR STYLISTS
Each client is different, and every hair stylist is unique. This means you need a diverse selection of products to make every client’s wish come true. With our professional salon brands Goldwell, KMS, KERASILK, our luxury brand Oribe, and cutting-edge tools from Varis, you can create breathtaking, vibrant hair colors and stunning styles.
Explore our entire portfolio to discover how our products and technology can offer innovation in hair color, complete satisfaction and the enrichment of your service and retail business.
Combining Kao’s extensive research and development power with our thorough understanding of the needs of a professional hair stylist, the Kao Salon brands are constantly striving to innovate.
1948
GOLDWELL IDEAL
Making stylists’ and clients’ lives easier by using innovative perm technology at room temperature.
1978
TOPCHIC
The first color and lotion depot system for accurate and convenient color mixing and 100% reliable results.
2001
ELUMEN
The first permanent color without chemical developer (Kao patent) and long durability for intense results.
2013
KERASILK KERATIN TREATMENT
The first and only customizable smoothing system on the market.
2018
SYSTEM @PURE PIGMENTS
High-definition direct dye additives for unprecedented shine and color brilliance.
2018
ORIBE POWER DROPS
Oribe’s powerful elixirs for truly personalized hair routines.
CREATE WITH GOLDWELL
As a stylist-centered brand, Goldwell understands your passion for beautiful hair. That's what has driven us forward since 1948.
With our stylists as inspiration and protection of the planet in mind, we are making responsible choices while pursuing continual innovation. The results is industry leading professional hair color from Topchic, Colorance, Elumen, and LightDimensions; high performing care and styling products from Dualsenses and StyleSign; and pioneering shape changing technology in our perm and texture products. At Goldwell, we do more than understand you, we also think like you.
75 years of goldwell
In 2023 we are celebrating 75 years of stylists partnership, innovation and inspiration. A huge thanks to all our stylists for their trust. We are looking forward to the next years.
COLOR
Elevate your salon’s color services with the holistic Goldwell color system that gives you boundless possibilities. From high-performance permanent color to gentle toning, you get everything for beautiful and easy-to-create color results.
Topchic and Colorance, the core of the color system, come in a one-of-a-kind depot can system that delivers the most accurate dosing, less mess and less waste.
Choose from a large portfolio of shades including powerful direct dyes from Elumen and @Pure Pigments for unprecedented vibrancy and brilliance. Together with the gentle SilkLift high-lift system, you can reinvent any shade and any technique with Goldwell.
DUALSENSES AND STYLESIGN – THE PERFECT MATCH
Quick, easy and fast. Dualsenses and StyleSign are the essential care and styling brands you can count on for beautiful results.
Developed exclusively for you, they work hand in hand for guaranteed results of a true professional. Because complementing color with professional hair care and styling is the secret to every outstanding look – and successful services.
DUALSENSES – THE INSTANT CARE EXPERT WITH A PASSION FOR COLOR.
Find individual solutions for every hair need with the in-salon and home care range for instantly visible and touchable results. Products with built-in color protection and in-salon treatments that easily fit into your salon routine.
SIGN YOUR STYLE WITH STYLESIGN.
Create stunning looks that bring out the best in your client’s personal style. Discover easy-to-use and reliable products that are perfect for your in-salon creations and for your clients to recreate their styles at home.
YOUR BEST HAIR IS AHEAD OF YOU
If you doubt that the hair you have can become the hair you’ve always wanted, KERASILK will make you a believer. And if you think responsible hair care products can’t deliver high performance results, KERASILK will change your mind.
Silk+ Technology combines our exclusive Biomimetic Silk with carefully selected high potency ingredients to create hair as strong as it is beautiful. KERASILK will restore your confidence in the transformative power of haircare.
Strong and beautiful as silk and full of possibilities. Believe in what your hair can be with KERASILK.
DID YOU KNOW?
KERASILK was one of the original pioneers in the use of silk in hair care, fusing it with hair's building block keratin to strenghthen every strand. Our newest formulations are 100% vegan¹ and our most sustainable and effective yet.
1 No animal derived ingredients excluding Taoyaka Treatment,Sealing Mask Airy and Sealing Mask Moisture.
CREATE WITH KMS
KMS - UNIQUE & INDIVIDUAL STYLE
For KMS, STYLE MATTERS. Inspiration from runways to the streets, and straight from urban fashion districts around the world. The products are intuitively grouped into START. STYLE. FINISH. – allowing you to easily create an infinite number of style equations, customized for every client’s individual style.
KMS’ innovative TRIfinity Technology was developed to complement START. STYLE. FINISH. in every style you create. All KMS products are designed to work best when used as a three-step regimen, and each step benefits the end style.
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KMS ADDPOWER
Inspired by the trend of confident beauty, KMS has created ADDPOWER. Three products that make fine and limp hair strong enough to create
any style you want.
Don‘t feel limited by fine or weak hair!
CREATE WITH ORIBE
These are the products of the hair-obsessed. The brand blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds to create a new category in hair care.
Oribe works with innovation labs and collaborators around the world to create custom formulations that surpass anything in the global marketplace. The result is a line of luxurious products that is unique in every category: gels that condition, oils that hold, sprays that don’t flake, skincare-grade shampoos that prep hair for styling and gently balance the scalp, masques that have the richness and body of a lavish moisturizing cream – and much more.
ORIBE POWER DROPS TRULY PERSONALIZE ANY HAIR ROUTINE ACCORDING TO INDIVIDUAL HAIR NEEDS.
Three highly concentrated hair serums that can be mixed with any Oribe hair product or used on their own to customize the care regimen to target specific hair needs.
DESIGNED BY AND FOR STYLISTS
Designed exclusively for professionals to harness their creative energy, Varis styling tools are inspired by the craft and creativity of master stylists.
Varis products are engineered to deliver flawless results. They intuitively meet the needs of stylists by carefully addressing every detail of the styling experience.
Varis’ professional tools collection is created with technology and empathy, with details that create little aha moments when you feel truly understood. We focus on the little things because for stylists they make a big difference.
